Taco Bell / NBA Draft Commercial

Johnny Davis sitting at a table waiting to be selected in the NBA Draft

Taco Bell / NBA Draft

Taco Bell


West Hollywood, CA


Spring 2022

Taco Bell

Taco Bell is an American multinational chain of fast food restaurants founded in 1962 by Glen Bell in Downey, California. The restaurants serve a variety of Mexican-inspired foods, including tacos, burritos, quesadillas, nachos, novelty and specialty items, and a variety of "value menu" items. As of 2018, Taco Bell serves over two billion customers yearly at 7,072 restaurants, more than 93 percent of which are owned and operated by independent franchisees and licensees.

Description of Project

Concept Pixels partnered with Taco Bell and the NBA for a commercial project featuring Johnny Davis. We provided a high-end ROE curved LED wall to enhance the visual experience and realistic setting of the commercial.

Gear Used

ROE BO2 Curved Wall

Camera man on stage in front of LED wall
Johnny Davis waiting to picked in the NBA Draft
Johnny Davis on stage at NBA Draft in front of LED wall
Johnny Davis eating a taco with Taco Bell logo overlay
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